When I heard our agency was getting a Macintosh computer for the creative team, I panicked! I lost sleep over how it might adversely affect my career and life. For me, when it came to computers, clueless was an understatement. A chipmunk probably knew more about them than I did! Besides, weren’t they met for spreadsheets and bookkeeping? What did they have to do with creativity? How could a machine generate great marketing concepts, designs, or illustrations?
Soon, the rumor became a reality. The Mac arrived and was parked on an office desk among the many drawing desks at the far end of the creative department. It taunted me, daring me to take it for a spin. Up to this point in my career, everything was analog, and things were about to change.
I wasn’t alone in my fear—many of us wondered if our skills would still matter in a world run by machines. I had two choices: resist and risk becoming obsolete or adapt and grow. So, I decided I had to conquer my fear and accept what I had to learn! I squeezed in extra time on the computer during the day, stayed late, and even went in on weekends. Learning multiple apps was overwhelming, but my job depended on it.
I soon realized the computer wasn’t creating ideas—I was. Instead of replacing creativity, it elevated it, letting me execute ideas faster and more precisely than ever before.
Before long, I was thriving and became the go-to guy for help. The designer who once feared the Mac now can’t imagine working without it.
It's hard to believe this was ever a source of fear or a struggle. The Apple Macintosh is just another tool. Now, desktop computers are slowly becoming antiquated. Case in point: I built this website in the palm of my hand on my iPhone. Technology keeps evolving. Who knows what’s next? But back then, the Mac felt like a revolution—and those who didn’t adapt risked being left behind.
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